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PHONE: (336) 245-4900
TOLL-FREE: (800) 937-7610
FAX: (336) 608-4352

Parent Specialist

Child Care Resource Center Published: January 17, 2023

500 W. 4th Street, Ste. 202, Winston-Salem, NC 27101
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The parent specialist assists parents and others with locating and selecting child care that will meet the needs of the family and their child. A parent specialist should have a good understanding of quality child care, be sensitive to the diversity of children and families and familiar with community agencies and how they benefit children and families.

The successful candidate must possess exemplary interpersonal, customer service and organizational skills along with a professional demeanor. The candidate will travel throughout the 9 county region to share information about our services and to provide parents with resources and referrals to meet their child care needs.

Essential Duties and Responsibilities

  • Provides consultation to parents in order to help them identify and locate child care services that meets the needs of their families following the procedures outlined in the Consumer Education Resource Manual and the Referral Assessment Call Checklist.
  • Provides enhanced referrals/nanny service to corporate clients and clients purchasing these services in accordance with corporate/nanny services procedures
  • Provides support, parent education and appropriate community referrals to families
  • Enters all client information in Work Life Systems in a timely manner with accuracy and completeness
  • Safeguards all client information to ensure compliance with confidentiality policies and procedures
  • Conducts outreach presentations to community partners, businesses, agencies, parent groups, etc., throughout the service area to promote all services while seeking to establish and strengthen partnerships and collaborations and increase awareness and usage of our services as assigned
  • Provides coverage for the front desk to greet clients, handle phone calls, and other tasks as assigned
  • Writes letters, newsletter articles, blogs, social media posts, creates presentations, etc.
  • Assists with the preparation of required monthly, quarterly and annual reports in addition to locally requested reports and correspondence
  • Assists database specialist with data updates and follow up calls to parents as needed
  • Promotes a positive image of the agency in the community and represents agency at community events and meetings as assigned


  • Bachelor’s degree and one year paid experience directly working with parents and children, preferred, or a combination of AAS degree in a related field and experience in the field


  • Must possess excellent interpersonal and oral and written communication skills
  • Must be able to quickly develop rapport with families and other constituents either in-person or over the phone
  • Should be knowledgeable about community resources available to families
  • Ability to effectively provide information in a positive, informative and patient manner. Must display a caring, respectful and resilient attitude along with a willingness to adapt to change
  • Ability to work in a self-directed capacity with minimal supervision
  • Initiative, diligence and enthusiasm in carrying out all position responsibilities
  • Ability to establish priorities, maintain confidential records, complete tasks on time and meet deadlines and established quotas
  • Knowledge and ability to use office equipment and learn job related software programs to generate reports, maintain files, etc.
  • Proficiency with Microsoft Office Suite along with knowledge of or demonstrated ability to use database applications
  • Social media proficiency preferred
  • Bilingual preferred (English/Spanish)
  • Must possess a valid North Carolina driver’s license and current automobile liability insurance policy; Must have reliable transportation and travel throughout the 9 county region to provide services and conduct outreach
  • Ability to work flexible hours as assigned including nights and weekends
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